Agyness Deyn Reebok New Ambassador
Acclaimed fashion model Agyness Deyn has been named the new face of Reebok. Deyn has already been featured in the advertising campaign of its Freestyle Cities Collection which will be released later this year.
SASSYBELLA.com reports that Deyn will introduce the new Freestyle Cities collection, which will be presented in different cities — London, New York, Paris, Madrid, Tokyo and New Delhi.
Each city will reportedly have their own ambassadors with French singer Yelle promoting the Paris trainer and dancer Ai Yasuda promoting the Tokyo trainer, the other ambassadors will be unveiled as each shoe is launched in their city.
According to The Retail Alley, the collection dates back to the 80s.
In the 80s the first edition of the Freestyle collection was created, which was Reebok’s answer to the aerobic-inspired fashion trends featuring leggings and legwarmers. Last year the shoes were relaunched and this year the Paris and Tokyo Freestyle trainers were introduced. French singer Yelle promotes the Parisian inspired sneaker and Tokyo is represented by dancer Ai Yasuda.
Photo: © daniel arnold!
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