Chloe Sevigny Fronts UT Project
Japanese chain Uniqlo has chosen supermodel Chloe Sevigny as the new face for its UT (Uniqlo T-shirt) project, which is a limited edition of T-shirts. SASSYBELLA.com reports that the advertising campaign for the UT project was photographed by Dan Jackson.
Japanese chain, Uniqlo has just unveiled the actress/model/etc as the face of their UT (Uniqlo T-shirt) Project, a limited editon of t-shirts which feature Japanese Manga (comics). Their stores will also feature Japanese Manga prominently with large printed tapestries covering the wall. The advertising campaign was photographed by Dan Jackson with Japanese actor, Tadanobu Asano, joining Sevigny in some shots.
According to FabSugar, the UT Project is all about “Self-expression.”
For their limited edition collection of tee shirts designed by artists and photographers like Keith Harring and Basquiat, Japanese chain Uniqlo recruited Chloe Sevigny and Japanese actor Tadanobu Asano to front the campaign. The UT Project is all “about self-expression,” so the two actors were asked to bring the designs to life by portraying characters and emotions they found within the t-shirts.
The prices for UT T-shirts start at $12.99. Sevigny has the adequate experience for her new mission; she has already been named the ambassador for the Samsonite Black Label Trunk Collection.
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