Christian Dior Cell Phones
Christian Dior has partnered with ModeLabs to launch a new line of cell phones, which will feature a touchscreen display, camera, and novel, mini-phone extender dubbed My Dior. These new cell phones will be available for sale with a retail price of $5000.
Engandet Mobile reports that My Dior is meant to clip onto the outside of your woman bag thus avoiding any frantic rummaging when the favorable divorce settlement call finally arrives.
Nevertheless, no matter how hard we try, we just can’t understand how spending $5,000 on these new Christian Dior phones will substantially increase our lot in life. Then again, we’re afraid of robots. The new line of boutique phones manufactured in partnership with ModeLabs feature a touchscreen display, camera, and novel, mini-phone extender dubbed My Dior (pictured after the break).
According to textualy.org, Dior plans to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia.
The new Dior phone — priced from 3,500 euro or $5,000, and up — comes after competitors such as Prada and Dolce & Gabbana have turned their fashion-branded mobile phones into significant businesses.
Dior Chief Executive Sidney Toledano is quoted commenting on the company’s plans to extend its market.
“In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone,” Toledano said.
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