The Fendi fashion store in Paris reopened at Montaigne Avenue on 29 February. The store moved to a new 5,400 square foot space because their previous location was not large enough.

StyleFrizz reports that the new Fendi store is a two floored boutique– the main level of the store is devoted to accessories, while the second level to ready-to-use fur collections.

The main level features a splintered vortex of balls (looks like someone put a silver Christmas Decoration in the wrong season so he kinda messed with it so no one would see that we’re a long way from December), a Loris Cecchini large scale silver sculpture and every store must - the scarf wall.

Women’s Wear Daily quotes Michael Burke, the chief executive at Fendi store, commenting on the reopening.

“I think this is really cool. This is the fashion capital of the world. We needed to have a store in keeping with the importance of Paris. We were not up to our full potential.”

Photo: © mpozzobon

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