Kenzo Opens New Boutique In Paris
Legendary Kenzo enlarges its territories in Paris. One of the most famous fashion houses, Kenzo chose the luxurious Avenue George V to open a new boutique. On this avenue are situated many other high-fashion houses, like Givenchy, Armani Collezioni, Hermes, Jean Paul Gaultier. What a star collection!
The two-level corner store occupies over 5,400 square feet. As Kenzo‘s senior vice president James Greenfield said to WWD.com, the boutique is designed to “create intimacy in a big space”.
And really, the new fashion house seems to be a bit in retro style, with a comfortable, familiar atmosphere, including retro coffee tables, rooms equipped with birds chirping and many lounge-style seats.
According to Greenfield, some 53 new or renovated Kenzo sale houses will be restyled in the new fashion house’s black and white design. He also noted that a new Kenzo fashion unit will be open in October in New Delhi, India.
Kenzo’s artistic director Marras, in collaboration with Milanese architects, created a new, cutting edge retail shop for Kenzo, which includes clothing racks looking like fish spines and stucco flowers blooming out of walls.
Now let’s see how the boutique on George V Avenue is organized. The house is divided into three salons: one for women, one for men and one for children.”They put women’s wear at the forefront, and an accent on luxurious accessories and runway looks”, reports WWD.com. Candy Box handbags are among women’s products exclusive to the unit.
If you have decided on the Kenzo brand for your children’s clothing, you can definitely pick them up at the new house. Children’s wear are demonstrated on mannequins seated in toy cars. How darling!
And finally men’s wear and accessories are showcased on the lower level including exclusive pieces for high-profile clientele.
Market sources estimate that Kenzo’s new boutique should bring about 10 million Euro in annual revenue. Not bad for just one boutique.
Let’s add for Kenzo fans, that very soon Kenzo will establish a new headquarters in a historic mansion on the Rue Vivienne, that dates to the 17th century. It will house showrooms, design studios, ateliers and much more.
It seems that Kenzo is on it’s way to greatly expanding its business. So it’s safe to say that we should be anticipating an increase in the styles and numbers of beautiful accessories, perfumes and clothing.
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