Eva Green Montblanc New Ambassador
French actress Eva Green has been named as the new ambassador of Montblanc jewelry and watches. Fashion Daily Week reports that Green will feature in a worldwide Montblanc advertising campaign promoting both the products and craftsmanship of the brand.
Green was on-hand at the Montblanc Sloane Street boutique to inaugurate a new Montblanc and UNICEF education initiative entitled “Meisterstuck 149,” which is taking place at numerous Montblanc flagship stores around the world. Personalities from entertainment, politics, culture, and business-149 in total-have pledged their time to spend an entire day in which they will sell a certain number of the Meisterstuck 149 fountain pen. For every one of these classical pens sold, Montblanc will donate the sum of $149 to UNICEF education programs.
Styefrizz quotes Green commenting on her new role.
It will be a pleasure to work with Montblanc to support its cultural initiatives and, in particular, its work with UNICEF. Montblanc’s ongoing dedication to cultural achievement and also its constant striving for perfect craftsmanship in all that it created reflects my own private passions.
The campaign also has a charitable purpose. Stylefrizz reports that Montblac will donate $149 to Unicef for each Meisterstuck sold.
Photo: © Ecomba
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